Mass Appeal
An official online store for Mass Appeal, built on Shopify to showcase and sell branded merchandise, music, and limited-edition collaborations. The store combines a clean editorial aesthetic with functional eCommerce performance, reflecting the brand’s creative and cultural influence.
Tech Stack
- Shopify Liquid
- HTML5
- SCSS/CSS3
- JavaScript (ES6)
- JSON Templates
- Git
Development Approach
I developed a custom Shopify theme tailored to Mass Appeal’s brand identity, balancing a minimalist layout with high-impact visuals and flexible merchandising options. The theme includes custom Liquid sections that allow staff to manage featured collections, new releases, and editorial content directly from the Shopify admin. I also implemented performance enhancements, advanced filtering, and optimized product pages to ensure a seamless browsing and checkout experience across all devices.