Rolling Loud Store
An eCommerce platform built for Rolling Loud, one of the world’s largest hip-hop music festivals. The online store serves as the central hub for festival merchandise, artist collaborations, and exclusive drops, all optimized for a global audience and high-traffic releases.
Tech Stack
- Shopify Liquid
- HTML5
- SCSS / CSS3
- JavaScript (ES6)
- JSON Templates
- Git
Development Approach
I developed a fully custom Shopify theme built to handle large traffic surges during merchandise drops and festival promotions. The design focuses on bold visuals, quick navigation, and seamless checkout flow to match the high-energy Rolling Loud brand. I implemented modular Liquid sections and dynamic content areas, giving the marketing team full control to update products, banners, and collections without developer input. The build included performance optimization, advanced cart customization, and integration with Shopify’s backend APIs for real-time inventory syncing and order management.