III Points Music Festival
An eCommerce platform built for the Miami-based III Points Music Festival, designed to sell event merchandise and handle seasonal product drops tied to the festival’s branding. The store blends a bold, artistic design with optimized performance and simple management for the festival team.
Tech Stack
- Shopify Liquid
- HTML5
- SCSS/CSS3
- JavaScript (ES6)
- JSON Templates
- Git
Development Approach
I developed a fully custom Shopify theme tailored to the festival’s identity, emphasizing visual impact, mobile responsiveness, and ease of content management. The theme integrates dynamic product collections for limited releases and features custom Liquid sections that allow staff to update products, banners, and featured artists directly from the Shopify admin. I also implemented advanced cart and checkout customization to handle high-volume traffic during launch periods, ensuring a smooth user experience throughout the buying process.